2 weeks ago, adidas celebrated its 60th birthday with a true house party in Berlin. The interior decoration was done with much love to details, as these images prove. The food and drinks were in sync the theme and the DJ’s rocked the place. So here is video of the party, it is basically impossible to capture a real party on film.
On January 29th, 2009 adidas and No 74 celebrated 60 years of Soles and Stripes with an exclusive House Party. The adidas No 74 store was redesigned to resemble a real apartment including kitchenette, bath- and living room and decorated with several lovely details such as framed images of Adi Dassler and supporters from the past sixty years of adidas history. Local DJs joined the party with a mix of great hip hop tunes, funk and electro music. Watch the video & Thanks to everyone who celebrated with us!
Yesterday evening was the Berlin edition of the adidas House Party to celebrate the 60th birthday of adidas. It took place at the adidas No 74 Concept store. The shop was completly redecorated to fit the house party theme. There was no bar where you could get a drink, you just had to go to kitchen and fix yourself a drink. There were also regular pizza deliveries. It felt like a real house party. Of course the music was top notch too. It was a blast.
Besides the party, adidas organized a special sale yesterday. They sold 2500 pair of adidas Consortiums and adidas Originals sneakers for the amazing price of 20 euros a pair. This offer drew a huge crowd, but it went down in orderly way, you were only allowed to buy 3 pairs. The sales started at noon but there were still people waiting in line till very late in the evening.
I can only hope that this was just the start of adidas 60th birthday celebrations!
This Saturday there’s the “Les sneaks, c’est chique!” party by LA MJC.COM in Paris. The theme is “a ladies night, dedicated to sneaker freaks”, a 10 girl jury will pick out 10 guys with the best sneakers that night and they’ll get free Nike sneakers and Stüssy t-shirts. More info here.
On a side note this “Nike x Stüssy – The Tokyo Version” dunk is fire.
So yesterday evening was the opening of the new Solebox store in Berlin. Damn that was a nice event! Nice people, drinks, sushi and a Nike iD booth, what more could you have asked for. The interior looks very nice, one part is done by Delta Inc.
Ofcourse I did my own Air Force 1 Low at the iD booth.
This is what I came up with.