Transformations of Public Space
October 30th, 2007
‘Transformations of Public Space’ by Denny Backhaus and Per Törnberg.
The posters were screen printed with a special ink that was mixed with a substitute gasoline smell that we found in an odor laboratory in Amsterdam, and perfumed another time afterwards to keep the smell fresh.
When the first posters were hung, people instantly started coming to us to complain about the disgusting smell of them. An effect that made us much happier than all nice words about the looks of the poster.
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