A while ago I posted a video called Displacements by Michael Naimark. He basically filmed a room, then he spray-painted it completely white and in the end he projected the video back on those white objects in the room.
I was always wondering when this visual gimmick would be used for a TV commercial. Well, the waiting is over: “Puma Lift“. The New York ad agency Droga5 made this film where you can see a couple moving through different virtual sceneries. In the end they reveal that the whole room and the clothing was actually white and that it was a projection.
I think that the film is great, it was probably a lot of work to get the movements and the projection in sync. But they could have presented this film to any other brand, it is very generic.
You should watch it anyway!

I’ve received some interesting comments lately. Apparently someone found out about my sneaker addiction and decided to help me out with this great offer.

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Isn’t that great … right. Until I saw these brand logos on their website.

Mmmh … Guggi.

Here’s a list of Britain’s top 10 ‘Getaway Shoes’ by footprints left at the crime scenes.
Read the details at Mirror.co.uk.

1. Nike Air Max 95
2. Reebok Classic (Leather)
3. Nike Air Max Limited
4. Nike Air Max Plus 1
5. Nike Air Classic BW
6. Nike Air Max 90
7. Reebok Classic Workout Plus
8. Reebok Classic Ripple 3
9. Nike Tennis Classic/Court Tradition
10. adidas Superstar

Solebox is having an other party tonight, this time it’s to celebrate the world premiere of their collaboration with Puma: the Solebox Puma Clyde. The sneaker will go on sale at midnight, I’m curious how long the queue will be …
They even repainted the whole store from white to black just for this event. So I guess I’ll be there.