Puma Lift

March 13th, 2009

A while ago I posted a video called Displacements by Michael Naimark. He basically filmed a room, then he spray-painted it completely white and in the end he projected the video back on those white objects in the room.
I was always wondering when this visual gimmick would be used for a TV commercial. Well, the waiting is over: “Puma Lift“. The New York ad agency Droga5 made this film where you can see a couple moving through different virtual sceneries. In the end they reveal that the whole room and the clothing was actually white and that it was a projection.
I think that the film is great, it was probably a lot of work to get the movements and the projection in sync. But they could have presented this film to any other brand, it is very generic.
You should watch it anyway!

Target spam

July 25th, 2007

I’ve received some interesting comments lately. Apparently someone found out about my sneaker addiction and decided to help me out with this great offer.

dear buddy

Welcome to alibaba2009 trade CO.,LTD ,we are glad to know that you need Nike shoes. Long-dev is a professional shoes supplier in China.We are a real supplier of nike shoes,including other shoes such as:adidas puma prada etc.. We can supply the whole range of nike shoes with perfect quality and competitive price.There are many kinds of shoes for your choice.We can supply the shoes in stocks, and friendly service.And we are very glad to receive your enquiry.
Our main customers are from Europe Countries?North and South America Countries and we know well about the requirements for those markets,Long-dev sincerely hope to make a long mutual and beneficial business relationship with you.
Please do not hesitate to contact us if you are interested in our products.

Isn’t that great … right. Until I saw these brand logos on their website.


Mmmh … Guggi.

Getaway Shoes

June 27th, 2007

max95.jpgHere’s a list of Britain’s top 10 ‘Getaway Shoes’ by footprints left at the crime scenes.
Read the details at Mirror.co.uk.

1. Nike Air Max 95
2. Reebok Classic (Leather)
3. Nike Air Max Limited
4. Nike Air Max Plus 1
5. Nike Air Classic BW
6. Nike Air Max 90
7. Reebok Classic Workout Plus
8. Reebok Classic Ripple 3
9. Nike Tennis Classic/Court Tradition
10. adidas Superstar

Solebox x Puma Clyde

June 15th, 2007

soleboxclyde.jpgSolebox is having an other party tonight, this time it’s to celebrate the world premiere of their collaboration with Puma: the Solebox Puma Clyde. The sneaker will go on sale at midnight, I’m curious how long the queue will be …
They even repainted the whole store from white to black just for this event. So I guess I’ll be there.

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