It is probably no suprise that I mention the new adidas Y-3 Spring / Summer 2009 campaign. The adidas Y-3 website is one of the few websites out there, where you can expect a very nice relaunch twice a year. It’s a fashion brand after all.
They have choosen to use the surveillance cameras kind of look for the website and the campaign video. If you are a regular here, you’ll have noticed that digital glitches are my thing. The Y-3 products are still quite different than the new adidas SLVR collection, they are more true fashion. I’m not a expert, but some of the women’s footwear designs look quite fresh.
But be warned, the website is quite heavy and will take some time to load.