adidas Y-3 Spring / Summer 2009

March 2nd, 2009

It is probably no suprise that I mention the new adidas Y-3 Spring / Summer 2009 campaign. The adidas Y-3 website is one of the few websites out there, where you can expect a very nice relaunch twice a year. It’s a fashion brand after all.
They have choosen to use the surveillance cameras kind of look for the website and the campaign video. If you are a regular here, you’ll have noticed that digital glitches are my thing. The Y-3 products are still quite different than the new adidas SLVR collection, they are more true fashion. I’m not a expert, but some of the women’s footwear designs look quite fresh.
But be warned, the website is quite heavy and will take some time to load.

adidas Y-3 Spring / Summer 2009

adidas Y-3 Spring / Summer 2009

adidas Y-3 Spring / Summer 2009

adidas SLVR 101

February 20th, 2009

The new adidas SLVR line is finally available, judging for the pictures it looks very minimal. This sneaker called the SLVR 101 definitely looks quite different than any other one from adidas. The upper is made of only six pieces, they were stitched together instead of using glue. The upper is sewed to a one-piece outsole. By comparison, an average sneaker is build up from 25 to 30 pieces. The 7 pieces SLVR 101 fulfills the SLVR concept of “Reduced Complexity” perfectly. The SLVR 101 is also available in white.

adidas SLVR 101

The Berlin adidas House Party – The Video

February 13th, 2009

2 weeks ago, adidas celebrated its 60th birthday with a true house party in Berlin. The interior decoration was done with much love to details, as these images prove. The food and drinks were in sync the theme and the DJ’s rocked the place. So here is video of the party, it is basically impossible to capture a real party on film.

On January 29th, 2009 adidas and No 74 celebrated 60 years of Soles and Stripes with an exclusive House Party. The adidas No 74 store was redesigned to resemble a real apartment including kitchenette, bath- and living room and decorated with several lovely details such as framed images of Adi Dassler and supporters from the past sixty years of adidas history. Local DJs joined the party with a mix of great hip hop tunes, funk and electro music. Watch the video & Thanks to everyone who celebrated with us!

Nike City Knife II

February 11th, 2009

It has been a while since I saw something fresh from Nike. It seems that they only do crazy colorways or fake vintage these days … So here comes the Nike City Knife II: a foldable lightweight shoe. Kirsten Schambra who is responsible for the design, was inspired by origami structures. She taped a rough concept to a shoe last and developed it further from there. The concept is actually very simple, but I’m not sure if it will appeal to a wide audience. I like them, hey they are made of polygons!

Nike City Knife II

Nike City Knife II

The Zodiac Race

February 5th, 2009

“The Zodiac Race” is an animated film which is a part of the “Cycle of Life” campaign for Onitsuka Tiger‘s 60th birthday. It tells the legend of the Zodiac Race: 13 animals raced each other for one of the 12 spots in the Zodiac calender. The race takes place on an island shaped like an Onitsuka Tiger sneaker, which features many Japanese landmarks. The landscape doesn’t just exist as a 3D world, it is actually based on a real 1 meter big model. The excellent animation work was done by PandaPanther, the campaign was developed by Amsterdam Worldwide.

The Berlin adidas House Party

January 30th, 2009

Yesterday evening was the Berlin edition of the adidas House Party to celebrate the 60th birthday of adidas. It took place at the adidas No 74 Concept store. The shop was completly redecorated to fit the house party theme. There was no bar where you could get a drink, you just had to go to kitchen and fix yourself a drink. There were also regular pizza deliveries. It felt like a real house party. Of course the music was top notch too. It was a blast.
Besides the party, adidas organized a special sale yesterday. They sold 2500 pair of adidas Consortiums and adidas Originals sneakers for the amazing price of 20 euros a pair. This offer drew a huge crowd, but it went down in orderly way, you were only allowed to buy 3 pairs. The sales started at noon but there were still people waiting in line till very late in the evening.
I can only hope that this was just the start of adidas 60th birthday celebrations!

The Berlin adidas House Party

The Berlin adidas House Party

The Berlin adidas House Party

The Berlin adidas House Party

The Berlin adidas House Party

adidas SLVR

January 26th, 2009

adidas will launch a new brand next month called adidas SLVR. There isn’t much information available yet, but it will be possitioned between adidas Originals and adidas Y-3.

The adidas SLVR label’s key message is “Simply Perfect”. The range shows a timeless and considered design; one that conveys a minimalist character, yet is fresh and progressive. The collection includes apparel, footwear and accessories for both men & women.

Nike Remixed & Recut

December 12th, 2008

Nike Remixed & Recut by Nancy Wu.

Nike remixed & recut reinterprets sportswear for a generation of open-minded and unorthodox consumers. Rooted in authenticity but designed for a range of expressions, this footwear collection describes true style hybridization.

Nike Remixed & Recut by Nany Wu

Nike Remixed & Recut by Nany Wu

Nike Remixed & Recut by Nany Wu

Trainer Bomber Jacket

November 4th, 2008

Trainer Bomber Jacket by Walter RaesTrainer Bomber Jacket by Walter Raes.

Stan Smith Remake

October 16th, 2008

adidas Stan Smith remake by Shigeki FujishiroThe adidas Stan Smith is a true iconic tennis sneaker. Shigeki Fujishiro was asked to do a remake, he decided not to go wild but to use the original vent holes for some simple embroidery.


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