Obama Force One

September 5th, 2008

Jim Lasser is an art director and copywriter at Wieden+Kennedy, Portland, and he made these Obama Force One sneakers.

Obama Force One by Jim Lasser

Obama Force One by Jim Lasser

found at Wieden+Kennedy Studio

Solebox x Asics Gel Lyte III x The Sun

August 21st, 2008

Solebox, a Berlin sneaker store, will release its version of the Asics Gel Lyte III this Saturday. This is one of the most anticipated sneaker releases this year, there will be only 250 pairs available worldwide. It is even becoming that crazy, that they even made a small commercial for it. A Dutch advertising agency called Habbekrats Reclame produced it. You can find more info and some making of pictures at Endorsed.

So what’s so special about this sneaker? Well, some parts change color when the are exposed to sun light. Of course the limited numbers and that it is designed by Solebox are part of the whole hype.

Will It Blend x Nike Air Max 90

August 15th, 2008

Nike is really pushing it lately. New technologies, new products, events and tons of projects … you just can’t get around it. So I just came across this video on the Nike Sportswear website. It’s a cooperation between ‘Will It Blend‘ and Nike. Everyone knows those ‘Will It Blend’ videos, but this time Nike asked them to blend a true classic, the Air Max 90 Infrared with the new Air Max Current. The result is an Air Max 90 Current Infrared, not really a surprise.
I think this is the first time I see a brand destoying its own product on video (besides the car industry). Most brands are so anxious about thing like that.
By the way, it’s really nice to see Nike shifting away from full flash websites to hybrid ones. I also like the new look of them. Hey Nike! Now fix the Nike+ website asap!

Olle Hemmendorff’s Nike Air Max 90 Burger

August 13th, 2008

Olle Hemmendorff was commissioned, together with 7 other creatives/designers/photographers/artists, by Nike to interpret a Nike Sportswear icon. He got the Air Max 90 and decided to turn it into a hamburger.
You can see all 8 pieces at the 1912 space inside Sneakersnstuff in Stockholm, Sweden. I’m just curious if he makes a fresh one every … minutes.

Olle Hemmendorff's Nike Air Max 90 Burger

Raf Simons Zip Change Sneakers

July 22nd, 2008

If you buy the Raf Simons Zip Change Sneakers, you’ll get 2 pairs of shoes. Well actually not, you’ll get one rubber sole and 2 uppers which you can zip together. The idea is funny, but the sneakers look like … fugly and they even cost £499.00.

Raf Simons Zip Change Sneakers

Raf Simons Zip Change Sneakers

Raf Simons Zip Change Sneakers

Nike Lab Spider

July 14th, 2008

This is nice TV spot for the Nike Lab; the idea isn’t that groundbreaking, but the execution is excellent.

John Maeda x Reebok Insta Pump Fury

June 25th, 2008

Over a half year ago, Reebok did its first collaboration with John Maeda: the John Maeda Reebok Timetanium Ventilator. A few months later he also did a woman’s sneaker and now Solebox released the image of this Reebok Insta Pump Fury. I can’t find any words to describe this … John you are letting me down! What happened to simplicity?

John Maeda Reebok Pump Fury

EDIT: I stand partly corrected. Solebox just added a video of John Maeda explaining the concept behind this sneaker. I guess I’ll have to see it in the flesh to make a final call on it.

Valentin Ruhry

May 8th, 2008

Pull by Valentin RuhryNike Air by Valentin Ruhry

‘Pull’ and ‘Nike Air’ by Valentin Ruhry.

Gosha Rubchinsky

May 1st, 2008

Gosha Rubchinsky

Faces And Laces‘ is sneakers and streetwear show in Moscow. Gosha Rubchinsky made this mask with Nike Air Max sneakers, inspired by teenage boys who sniff glue.
found at Diane, A Shaded View on Fashion

adidas No.74 Concept Store

April 17th, 2008

adidas No.74 Concept Store

Today I finally had the time to visit the new adidas concept store No.74 in Berlin. Its name is quite self explanatory … its location is in the Torstrasse 74. At the moment they only have the adidas Y-3 spring summer collection, in May and June they will have selection of adidas Originals. From July on, they will have a wider product range with limited editions and special items related to Berlin. You may also expect a China like market shop interior in the coming months, hence the olympics. Definitely a new spot on my Berlin tour.

adidas No.74 Concept Store

adidas No.74 Concept Store