adidas Y-3 Spring Summer 08

April 15th, 2008

adidas Y-3

Every single season, adidas Y-3, adidas’ coopertation with Yohji Yamamoto, releases a new website. This seasons one has this digital error atmosphere, the sound and the visual effects are a prefect match. The navigation isn’t anything for people who are in a hurry, but the love for details makes up for it. I really liked the FW 2006 website and some even older ones. They actually should put up an archive!
Let’s see what Fall Winter 2008 2009 brings.

Of course there is an archive. Neue Digitale, the agency responsible for all those websites, has them archived:
adidas Y-3 2003
adidas Y-3 FW 2004
adidas Y-3 SS 2005
adidas Y-3 FW 2005
adidas Y-3 SS 2006
adidas Y-3 FW 2006
adidas Y-3 SS 2007
adidas Y-3 FW 2007


March 17th, 2008


These scarfs called Necklaces, are made with 160 cm long shoelaces. The best part: they are hand knitted by elderly ladies  in the Netherlands. Again a great project by I HAVE POP.

adidas Orginal Games

March 7th, 2008

So 2008 is an olympic year, which means that all sports brands will start special advertising campaigns. Here is the first one by adidas: Original Games. This spot shows all kinds of sports taken to the street, definitely not a new idea, but 180 Amsterdam did a great job.

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February 19th, 2008


A few weeks ago, Nike launched the Jordan XX3, the last signature Micheal Jordan sneaker ever (ok we’ll see about that). Ofcourse they made a website to go along with it: XX3. Blast Radius did an excellent job there!
You arrive in some sort of hall from where you can enter 4 diffentent rooms. And when I say rooms, I mean 3D rooms where you can ‘walk’ around thanks to a nice interface. For those of you who don’t like this kind of explorative browsing, there’s a nice and clean alternative navigation at top of the page.
I think this is one of the best implementations of 3D Flash I’ve seen since a long time. It looks like Papervision3D, an open source 3D flash engine, is getting some real momentum here.
And as a bonus: the Nike M4 website, a few months old but definitely worth checking out too.

Adi Dassler

February 13th, 2008
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180 Amsterdam made this animation for adidas, it's all about Adi Dassler and his achievements. The details and the technique are amazing, you have to watch the 'Behind the Scenes' video too! You can find the micro website here.

Raf Simons Vandal Boot

January 23rd, 2008

raf_simons_vandal_boot.jpgI’ll take a pair! Please contact me if you want to send me a pair. You can buy them online at oki-ni.

83 original ways to successfully waste your time

December 10th, 2007

adidas_diesel.jpg ’83 original ways to successfully waste your time’ is the claim for the upcoming advertising campaign for Originals Denim by Diesel. Indeed adidas Originals & Diesel are teaming up for a denim line for next Spring/Summer. It’s quite amazing that such 2 huge brands get together.

Sneakers S+i+ch

December 3rd, 2007

sneakers_stitch.jpgCross stitched Vans by Delaware.

Adidas Mirror Mirror

November 18th, 2007


Mirror Mirror is the title of the adidas spring summer 2008 lookbook. The still life compositions where shot by Maurice Scheltens. A simple but very nice visual concept!


John Maeda x Reebok Timetanium Ventilator

November 6th, 2007

The Reebok Timetanium Ventilator could have been the ultimate product for me: computer generated graphics by John Maeda combined with a sneaker! Unfortunately the sneaker looks … well I’m really disappointed. 100 pairs will be available on RbkCustom on November 13th.


Reebok posted a video on YouTube with John Maeda, at least the source code is on the insole.
More pictures of the sneaker here and here.