The Playface

August 21st, 2009

Sony redesigned PS3 and asked Wieden+Kennedy Tokyo to develop the campaign for it. They came up with The Playface: “It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.” They filmed 50 people in the heat of gaming and I must say that the footage cools very good. Just go to the website!
This might actually sound familiar to you. Robbie Cooper did a similar project a while ago called “Immersion“.

The Playface

The Playface

The Playface

The Playface

Sony Foam City

April 14th, 2008

A few weeks ago, Sony had a big commercial shoot in Miami. This time it wasn’t for their Bravia TV’s but for their digital cameras and camcorders. And what did they use … millions of liters of foam. Here you can see some photos.

It reminds me a little of this commercial that Pleix made for them last year.


October 4th, 2007


The new Sony Bravia commercial is there! Just go to ‘Colour Like No Other‘, there is much more to discover on that website. It looks like it is made with the Flash Papervision3D engine.
If you want to read about the whole production process of the commercial, head over to Creative Review.

Sony HD Experiment

August 30th, 2007
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This video for Sony HD was directed by Pleix, I guess you can tell. I'll bet it looks great in HD on one of the Sony BRAVIA TV's. You can see a quicktime version here.
There is also a new Sony BRAVIA advert coming, I'm curious if they can top their first one.

Don’t Walk Alone

July 3rd, 2007

Don’t Walk Alone is a music blog by Sony France. made this video to promote that site.

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You can find a quicktime video here.


November 24th, 2006
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That looks familiar right? This video is 10 years old and shows some excerpts from Dave Letterman's show.


October 17th, 2006


The new Sony BRAVIA TVC is here!

oio.jpgI just found ths movie, OÏO, at the Hi-ReS! Feed … there’re some similarities with the Sony ad.

Here’s a japanese Sony BRAVIA ad.
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Here is the new TVC
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Sony BRAVIA blog 2

July 24th, 2006

They actually filmed the new Bravia TVC last weekend in Glasgow. You can find the first pictures on Flickr: here and here.
On YouTube I found this video. Looks promissing.

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Sony BRAVIA blog

July 23rd, 2006

bravia_day01_011.jpgSony is making a new TV commercial for it’s Bravia products. They launched a blog to document the whole process and to give you some behind the scenes info. The expectations are quite high after their first Bravia TVC. The new TVC will be called Paint, see the URL. There’s a grey building as a sneak-peek … I guess it’s going to be colourful.

Sony Bravia advert

October 26th, 2005

Sony made a new TV commercial for it’s Bravia product range, they also made an accompanying website where you can see the making of.

I think the commercial is great in all possible points … idea, visuals, music …
I guess we will see this one back next year at the Cannes Lions.