today and tomorrow

Skateboarding shot with a RED camera at 120 FPS on Vimeo HD: pure bliss.

found at kottke

2.Halbzeit is a visualization of the 2nd halftime of the soccer match between Portugal and The Netherlands during the Worldcup 2006 in Germany. Made by Pfadfinderei & Modeselektor.

This is nice TV spot for the Nike Lab; the idea isn’t that groundbreaking, but the execution is excellent.

Buy-Sellf collects and proposes objects that are not mass-produced but are the outcome of artistic processes, in more general terms of experimentation.

On May 31th 2008, Nike projected a choreographed slideshow of China’s Golden Athletes on 4 columns of the CCTV building in Beijing. Three of the columns featured the athletes in their competitive stance, to reflect their readiness and determination, while the fourth column featured the graphic motif from the competition gear, focusing on “China”.
It’s quite impressive what Nike already did in Beijing in the anticipation of the olympics, apparently they really recognized the fact that these olympics will get more attention than any other one.

‘Take it to the next level’ is the new commercial for Nike Football, directed by Guy Ritchie. A campaign by 72andSunny from Amsterdam. Nice perspective!

This years summer Olympics in Beijing doesn’t only cause political commotion, but it is also a commercial event. A lot of brands will use the media coverage to launch new products. This is the new Nike PreCool Vest; not your average sports equipment. The design was inspired by a 1960s mini dress and medical packaging. The triangles have a double layer, on the inside there is frozen water, the outer layer is just air for isolation. The purpose? With core cooling, athletes can often last 21% longer.

So 2008 is an olympic year, which means that all sports brands will start special advertising campaigns. Here is the first one by adidas: Original Games. This spot shows all kinds of sports taken to the street, definitely not a new idea, but 180 Amsterdam did a great job.

by ihavepop.com.