Nike Lab Spider

July 14th, 2008

This is nice TV spot for the Nike Lab; the idea isn’t that groundbreaking, but the execution is excellent.


July 3rd, 2008

Buy-Sellf collects and proposes objects that are not mass-produced but are the outcome of artistic processes, in more general terms of experimentation.



June 29th, 2008

Nike Gold – CCTV Projections

June 6th, 2008

On May 31th 2008, Nike projected a choreographed slideshow of China’s Golden Athletes on 4 columns of the CCTV building in Beijing. Three of the columns featured the athletes in their competitive stance, to reflect their readiness and determination, while the fourth column featured the graphic motif from the competition gear, focusing on “China”.
It’s quite impressive what Nike already did in Beijing in the anticipation of the olympics, apparently they really recognized the fact that these olympics will get more attention than any other one.

Nike Gold - CCTV Projections

Nike Gold - CCTV Projections

Nike Gold - CCTV Projections

Take it to the next level

April 30th, 2008

‘Take it to the next level’ is the new commercial for Nike Football, directed by Guy Ritchie. A campaign by 72andSunny from Amsterdam. Nice perspective!

Nike PreCool Vest

April 8th, 2008

Nike PreCool Vest

This years summer Olympics in Beijing doesn’t only cause political commotion, but it is also a commercial event. A lot of brands will use the media coverage to launch new products. This is the new Nike PreCool Vest; not your average sports equipment. The design was inspired by a 1960s mini dress and medical packaging. The triangles have a double layer, on the inside there is frozen water, the outer layer is just air for isolation. The purpose? With core cooling, athletes can often last 21% longer.

adidas Orginal Games

March 7th, 2008

So 2008 is an olympic year, which means that all sports brands will start special advertising campaigns. Here is the first one by adidas: Original Games. This spot shows all kinds of sports taken to the street, definitely not a new idea, but 180 Amsterdam did a great job.

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Let’s Get Physical

September 2nd, 2007



Gone Running

August 31st, 2007

gone_running.jpgNike Women has this little feature on their website: ‘Gone Running‘. It’s basically a clock that you can hang up, to let others know when you’ll be back from running. On the website you can drag the clock and see a tag line for every 15 minutes. The best one: ‘9:45 PM – The internet will be here when you get back. Promise’.
You can also get one in your snail mail … but I haven’t figured out how.
found @

Mercedes-Benz 300SEL 6.8 AMG

July 24th, 2007

Mercedes-Benz 300SEL 6.8 AMG

I’m totally not a Mercedes guy, if I had to choose between a Mercedes and an other car, I would take the other car. Actually I’m more into Italian cars, I’m so easily to seduce with good looks, like an Alfa Romeo GTA or any other 60’s Alfa designed by Bertone
Anyway, I could make an exception for this 300SEL 6.3 tuned by AMG to an 6.8 motor. What a beast!
If you know some Italian, you can read some more on it here.