The Swedish creative agency Acne, which is mostly known for its fashion brand, presented its first furniture collection during the Paris fashion week. The started off from a Swedish design classic by Carl Malmsten: the Nya Berlin (New Berlin) Sofa. He designed it for the Swedish consulate in Berlin and hasn’t been in production since 1949. Acne stretched, squashed and pulled the simplistic shape to create new sculptural forms. The designs are of course upholstered with denim which they bleached and hand-dyed. I’m curious to see them in real life.
Pleats-Pleats is a sofa designed by Daniel Hedner from Imaginary Office. Clothed polyurethane foam is woven around a white powder coated steel pipe frame.
Olle Hemmendorff was commissioned, together with 7 other creatives/designers/photographers/artists, by Nike to interpret a Nike Sportswear icon. He got the Air Max 90 and decided to turn it into a hamburger.
You can see all 8 pieces at the 1912 space inside Sneakersnstuff in Stockholm, Sweden. I’m just curious if he makes a fresh one every … minutes.
RBG6 did this workshop in experimental typography at Konstfack, University Collage of Arts, Crafts and Design in Stockholm. First they designed the costumes and then the played an alphabetical football game. It looks like it was fun.
Erik Wåhlström is a Swedish photographer who made these images for the Björn Borg Peace on Earth campaign. Indeed that’s how Swedish tennis girls look like. He has some behind the scene shots and videos on his blog.
My favorites Swedes of Front Design also presented new work this week. This first project is called ‘Shade’, they are hand drawn objects which are materialized like illustrations. I guess you remember their Sketch Furniture project.
‘Randomly Crystallized’ was commissioned by Swarovski for their Crystal Palace. Front Design merged precision-cut crystals with hot liquid crystal to create these unique objects. I find this lamp more interesting than the vases they did.