Crispin Porter + Bogusky Beta

July 1st, 2009

Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.

Crispin Porter + Bogusky Beta

Cannes Cyber Lion Grand Prix 2009

June 25th, 2009

Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.

If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.

Uniqlo Calender

June 10th, 2009

Uniqlo Calender is the latest Uniqlo website to browse their apparel collection. This time they used those popular tilt shift videos to select a color. When you click on the video, a mosaic of Uniqlo apparel appears on top of it with the main colors matching to the video. When you click on an item you’ll get a detail view where you can click again to get to the next mosaic and so on. But the videos are the definitely the best part, the music is actually quite cool too. Like with every Uniqlo website, the attention to every little detail is amazing, just have a look at the little step by step guide to customise the widget. The Uniqlo Calender is not a groundbreaking website, it is just executed to perfection.
And while you’re at it, check the Uniqlo Tokyo Fashion Map too.

Uniqlo Calender

Uniqlo Calender

Uniqlo Calender

Uniqlo Calender

The Turn

June 4th, 2009

The Turn is a new interactive website by the multi-media artist & singer Fred Viola, you probably know his “The Sad Song“. It’s been a while since I’ve spend more than 10 minutes on flash website, so that is quite an achievement. Visit it now!

The Turn by Fred Viola

The Turn by Fred Viola

Honda Insight on Vimeo

April 27th, 2009

A month ago Honda launched its TV commercial “Let It Shine” for its hybrid car called Insight. They now placed the ad on the online video service Vimeo and I must admit it is quite awesome. Have a look at it here.
This is probably the best video intergration since the YouTube Wario Land Ad.
Wieden+Kennedy Amsterdam didn’t only make the TV commercial but also this first ever rich media take over spot (yeah, that’s a mouth full) on Vimeo.

Honda Insight - Let It Shine

found at gizmodo

BMW Z4 Augmented Reality

April 9th, 2009

At the end of last year, MINI had this print ad where you could see the new MINI Cabrio in 3D on top of that ad. BMW now released a more interactive augmented reality tool for its current “An Expression of Joy” campaign for the Z4. In the normal TV ad, the artist Robin Rhode uses the BMW Z4 as a paintbrush. With this augmented reality software you can now create your own virtual version on your desk. When you’re happy with the result you can submit your piece to a gallery on Facebook.
Unfortunately the MINI and BMW tools are Windows only, so I can’t try them out myself. But you can download the BMW software here. I guess I’ll have to believe that everything works as smooth as advertised in those demo videos.

The normal TV ad.

found at Fubiz

Web Trend Map 2009

April 5th, 2009

Just like the last 3 years, the Web Trend Map 2009 by the Information Architects gives you the perfect overview of the internet. They mapped the 333 most influential web domains and the 111 most influential internet people onto the Tokyo Metro map. The height of a station refers to its traffic, revenue and trend. Its width represents the stability of the company behind the domain. If it is possitioned on a main line then it is a classic site and so on.
It is nice to see how they add more info over the years. The only minus is the black layout.

Web Trend Map 2009

Web Trend Map 2009

Chrome Experiments

March 19th, 2009

Google launched the website “Chrome Experiments” today, to show off the capabilities of Javascript in web browsers. Of course they want to promote their own Chrome browser, which is still not available on the mac. On the website you can find 19 experiments made by some familiar names like Casey Reas, Josh Nimoy, Hi-ReS!, Karsten Schmidt, Mr.doob, …
My favorites so far are Browser Ball and BallDroppings.

Chrome Experiments

This video is a compilation of all the experiments:

Browser Ball:

BallDroppings:

Glitch Browser

March 18th, 2009

Glitch Browser is a website that lets you browse other websites. The only catch is that the Glitch Browser filters out all of the images and manipulates them just a little. This should be a default functionality of every web browser.

today and tomorrow @ Glitch Browser

Out in the Wind

March 6th, 2009

Out in the Wind is the latest website by Rafael Rozendaal, keep an eye on your mouse pointer!

Out in the Wind by Rafael Rozendaal


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